Is your high-priced mobile application floundering in app store obscurity?
Boost the number of installs for your fancy new (or old) mobile application by focusing on your app store optimization (ASO).
You’ve probably heard of search engine optimization, the process of “optimizing” content on your website so it shows up in Google search results.
App store optimization is similar, says Jonathan Simon, Director of Marketing for Magmic, a mobile publisher and developer in Ottawa, and instructor for the Digital Marketing Certificate at the Telfer School of Management (where I learned this!).
But instead of optimizing terms to try to rank higher with Google, you’re trying to boost your visibility in the App Store.
App store optimization is critical for mobile marketers for a couple of reasons.
First, app stores are where most people go when they’re looking to download an app. Second, it doesn’t cost anything (extra) to optimize keywords so you’re showing up in search results.
Here are four ways Simon says you can boost your app store optimization:
With a few small tweaks to how you present your application in the app store, you can deliver a big boost to your mobile marketing efforts.
Mark Brownlee is a Digital Marketing Strategist and a student in the Telfer School of Management’s Digital Marketing Certificate program.