Why you should work with a fractional Chief Brand Storyteller
Storytelling in business has the power to cut through the noise and help your brand better connect with audiences.
But who is best positioned to help elevate your organization to a brand storytelling strategy?
That’s where a fractional Chief Brand Storyteller can help.
What is a fractional Chief Brand Storyteller
A fractional Chief Brand Storyteller who works with your organization to help your brand adopt a storytelling strategy.
Many brands don’t have the capacity (or, frankly, the need) to employ someone who works on brand storytelling on a full-time basis.
Brand storytelling is also a highly specialized skillset – there aren’t too many people who can marry the knowledge of story, the strategy and the marketing experience required to be an effective brand storyteller.
Working with a fractional Chief Brand Storyteller gives you access to expertise when you need it – without the long-term commitment of a full-time hire.
What a fractional Chief Brand Storyteller does
A fractional Chief Brand Storyteller uses the power of story to build brands, connect with audiences and drives results.
They offer advisory services, strategies, workshops and audits that help you enact a brand storytelling strategy.
How a fractional Chief Brand Storyteller can help you
Getting – and holding – audience attention has never been more difficult. A fractional Chief Brand Storyteller helps you cut through that noise to connect with audiences on an emotional level – a proven way of making your brand stand out.
That helps brands to open up possibilities that wouldn’t otherwise exist.
They can:
Make more money, by charging more for their products
Save more money, by reducing the amount of spend required to effectively reach audiences
Develop a deeper connection with audiences that will help reduce churn
Empower teams to more effectively deliver stories on the brand’s behalf
What to look for in a fractional Chief Brand Storyteller
Brand storytelling is easier to talk about but harder to do.
Many brands talk about storytelling but usually just default back to positioning and key messages.
There are three key elements to look for from a brand storyteller:
Values: Elevating your brand’s marketing from products and features to a values-based story your audience understands
People: Storytelling is about people – not key messages or a thinly-veiled sales pitch
Sacrifice: Great stories are about choices – choices that reveal who a person really is. Your brand’s story is no different
Ready to get started with a fractional Chief Brand Storyteller?
Reach out to me to learn more.
About Mark Brownlee, fractional Chief Brand Storyteller
I am a brand storyteller with more than 15 years of professional experience helping to level the playing field for the world's worthy causes by equipping them with the brand storytelling tools they need to succeed.
