Work
Here are examples of campaigns I’ve had the privilege of working on.
Combatting human trafficking
Campaign: Human trafficking isn’t what you think it is
Client: Public Safety (Government of Canada)
Agency: Banfield Agency
My role: Strategist at Banfield Agency
The work:
Human trafficking is an undercover problem in Canada. The goal was to help potential victims, their loved ones and other Canadians to see the often hidden signs of human trafficking so we could all combat it together. The centrepiece of this campaign was a broadcast-quality video.
What I collaborated with others on:
Program strategy
Campaign strategy
Client and creative briefs
Protecting against cyber threats
Campaign: Cyber Security Awareness Month 2020
Client: Get Cyber Safe (Government of Canada – Communications Security Establishment)
Agency: Banfield Agency
My role: Strategist at Banfield Agency
The work:
I worked on the strategy for the "Device Appreciation Time" video, the centrepiece of a campaign for Get Cyber Safe aimed at using Cyber Security Awareness Month to make Canadians more cybersecure. The campaign encouraged Canadians to show some love to the unsung heroes in their lives – devices like phones, tablets and laptops – by securing them against cyberthreats.
What I collaborated with others on:
Program strategy
Campaign strategy
Client and creative briefs
Communications planning
Getting Fiercely Canadian
Campaign: CIRA Cyber Stack brand launch
Client: CIRA
Agency: Agnostic Agency
My role: Product Marketing Manager at CIRA
The work:
This was an update on the "Fiercely Canadian" campaign, a brand platform designed to highlight CIRA's made-in-Canada approach to combatting cyber threats. The goal was to use the existing brand platform to launch CIRA Cyber Stack, a new portfolio name for cybersecurity products.
What I collaborated with others on:
Brand strategy
Campaign strategy
Client and creative briefs